What’s the future of freefrom skincare?

Reading the Telegraph Saturday magazine this weekend I read a feature by Victoria Hall, their acting beauty director who said that, and I quote…

“Two thirds of women believe that what they eat directly impacts on how their skin looks so expect to see edible ingredients increasingly listed on your creams and serums.

Rhassoul clay - Image from Natural Spa Supplies

Rhassoul clay – Image from Natural Spa Supplies


From superfoods such as chia, broccoli and kale to fermented supplements and even turmeric, the latest products could just as easily be found in your kitchen as the bathroom.

The bigger brands may not jump on the natural and organic bandwagon just yet, but you will see an influx of US beauty labels offering superfood serums tha are devoid of toxins – or even entirely natural.

Look out for Drunk Elephant and Farmacy, which are both coming to the UK in January.”

You can read more of her predictions for The 2017 skincare trends you need to have on your radar here.

One of my favourite finds over the years include 100% organic coconut oil, tea tree oil, aloe vera, shea butter and rhassoul clay. All incredibly versatile, flexible and great for my skin in so many different ways.

So great news for the UK’s natural skincare movemment. It’s something we’ve seen in the UK for some years already from independent and organic skincare companies who have been making delicious, natural skincare and cosmetics ahead of the trend.

Natural and organic doesn’t necessarily mean it will be suitable for all skin types because even some natural essential oils and ingredients can be irritants for some. However, having companies who are looking at the ingredients in their products to avoid including unnatural, harsh and even sometimes harmful things can only be a good thing.

Free From Skincare Awards at the Allergy Show 2015

Free From Skincare Awards

One of my favourite jobs is helping on the judging panel for the FreeFrom Skincare awards every year. Having what is called ‘problem skin’ I get invited along to review all the entrants in that category, as well as other categories.

I have discovered some amazing new products such as Organic Babies, NAT Origin and Pure Potions to name just a few… so this can only be good news for 2017.

One of my real bugbears and struggles is finding good, natural shampoo that doesn’t make my scalp dry, itchy and sore.

Rhassoul clay, pictured above, is a fantastic natural alternative DIY shampoo. Mix the clay to a paste with water, massage into the scalp and along the hair shaft and rince with vinegar and water conditioner. Find out more in a previous blog, Pros and Cons of rhassoul clay shampoo.

One of my next blogs will be all about the search for a natural, organic commercial shampoo that is good for sensitive scalps, because I rarely give myself the time to make fresh rhassoul clay shampoo. Stay tuned…

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About Ruth

Ruth works freelance as a copywriter and writes the What Allergy blog to share information with people who have allergies, eczema, asthma and food intolerances. http://www.whatallergy.com was voted in the top 5 allergy blogs and Ruth also judges regularly for the FreeFrom Food Awards and FreeFrom Skincare Awards. She also won the Foods You Can People's choice Best FreeFrom blogger award 2014.

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