Advertise on What Allergy?

Launched in April 2009, what allergy? has been growing fast; partly due to brand awareness on social networks, but also boosted by regular topical blog posts. These include subjects such as gluten free beer, celery allergy, lupin allergy, egg intolerance, allergy free stock cubes and gravy and allergy jokes, to name just a few.

Voted in the Top 5 Allergy Blogs in the UK by Cision UK, What Allergy? is a favourite with many allergy sufferers, professionals and free from products. Read the testimonials and comments of just a few happy readers and followers here.

Created by Ruth Holroyd from a passion to help those with allergies to find out information quickly and easily and work out the best way to cope day-to-day; What Allergy? is all about questioning, learning, sharing and exploring life with allergies. Ruth has spoken at allergy lobby events at the Houses of Parliament about life with allergies and what the NHS service was like throughout her life. She also sat on the Freefrom Food Awards judging panel 2012.

What allergy? is a great source of information to help you when eating out, going for dinner with friends, buying lunch and shopping for groceries etc. All these things create daily challenges for anyone with allergies and intolerances; What allergy? aims to provide you with ideas, inspiration, answers and a whole lot more.

Visitors have steadily grown to over 10,000 a month, and increasing all the time.
A regular weekly newsletter is also sent out to a growing list of avid readers.

whatallergy.com unique visitors as of Feb 2012

What Allergy also gets great comments. There are over 750 comments on articles at the moment with some articles generating between six and ten comments when a real debate is sparked. This proves that visitors are really reading stuff, and they are raving fans of the content, so it’s a great place to advertise and get your product noticed.

Statistics about allergies

More than one child in 100 is believed to suffer severe allergic reactions to peanuts, tree nuts or both. A small but significant number are affected by other foods. (Ref: http://www.theallergysite.co.uk) and this trend is growing year on year.

The number of children treated for life-threatening allergies to peanuts and other foods has more than doubled in five years, according to government research.

Figures from the Department of Health show the number of Adrenalin injections prescribed for children under six suffering severe allergic reactions rose from 15,100 to 37,235 between 1999 and 2004, an increase of 146%. It’s a worrying pattern, and one which continues to grow, with very little research into why this is happening.

In 2003, a study conducted by St George’s hospital, London, showed admissions for people suffering from serious allergies had jumped dramatically over the previous decade.

Earlier that year a report by the Royal College of Physicians also warned of a steep rise in allergies.

Yet our health service is disappointingly short of allergy specialists, with most people having to wait months or more for a referral to a specialist. The government doesn’t seem to see this worrying rise of anaphylactic reactions as important and continues to ignore the issue.

I hope that What Allergy? will help everyone who suffers from allergies, or has a child, partner, or friend who does, to find the answers they need without the copious years of research and struggling I have had to endure myself. It isn’t easy to get help, and often sufferers are just given an Epipen and left to get on with it with very little guidance or assistance. Things are changing though so don’t give up hope.

Who should advertise?

Companies supplying products to the allergy market such as free-from food companies, allergy product manufacturers, publications, websites etc.

How much does it cost?

A small banner advertisement on the home page will cost you:

£25 per month (minimum of 6 months)
£20 per month if booking 12 months
£15 month if booking for just particular blog subjects e.g. gluten free (minimum booking of 6 months)

Banner size: 135 x 101 pixels (rotating regularly)

Other options:

£50 to sponsor a newsletter
£50 for a product review – (as long as testers enjoy or find the product useful**)
£100 for sole sponsorship of a blog post about your particular product area e.g. freefrom bread

**What Allergy? reserves the right to refuse advertising if it deems fit.

Comments from readers:

“Ruth your newsletter is absolutely brilliant. I’m so proud to know you… you are going to be one of the leading authorities in allergies EVERYONE will want to advertise on your site. “ Dr Lynda Shaw www.drlyndashaw.com

“Do you know what Ruth – this is the first time I looked at your business web site. This is pretty impressive, actually brilliant.” Jeanette Dixon