Sometimes you find things on the shelf that catch your eye, you check the ingredients, even though they aren’t in the freefrom aisle. Whether this is some kind of self torture I’m not sure, but very occasionally, those tasty looking pork and leek sausages are gluten free!
Marks & Spencer do this with a few products, they stock things which are dairy and or gluten free, or free from other allergens, and instead of having these items in the freefrom aisle, they are just on the normal shelves, where normal people shop for normal food.
This is great, because people begin to realise that freefrom doesn’t have to mean freefrom taste. However there is an issue here. How many times have you discovered an amazing product, only to discover it’s suddenly been discontinued due to lack of sales.
“Tell people it’s dairy/gluten/nut free… don’t hide this fact!”
Which brings me to the point of this brief blog post, to share with you all that Marks & Spencer Pork & Leek British Outdoor Bred 80% pork sausages are in fact, accidentally gluten free.
The ingredients quietly and in normal, tiny, almost unreadable font says, ‘gluten free crumb’.
GLUTEN FREE! When I was least expecting it.
Thank you M&S, but can you tell us? Don’t hide your gluten free products. We can’t find them!
How about a newsletter for all your freefrom food challenged fans telling us which new products are gluten free, or a dedicated page on your website for all these accidentally freefrom products. They also do a Sticky Chilli Chicken meal which is dairy free, and a Lemon chicken ready meal which is also dairy free, but sadly not gluten free.
Should freefrom be kept in the same place? All together? and clearly marked? Or should it be found all around the store with the other non-freefrom lines? I think I like to know where to find it, and to be able to go straight there when I’m shopping. I don’t like searching around and having to scour EVERY label… even though I do read almost every label anyway, just in case…