Any free from products bought from the Co-op Free From range between Wednesday 13th April and Tuesday 3rd May will see a donation of 10% made directly to The Natasha Research Foundation (NARF) charity.
What is The Natasha Allergy Research Foundation?
The Natasha Allergy Research Foundation (NARF), is the cause behind Natasha’s Law, in honour of Natasha Ednan-Laperouse who sadly lost her life after an anaphylactic reaction to undeclared Sesame in a bread roll sold at Pret.
What is Natasha’s Law?
Natasha’s Law came into effect on the 1st October 2021 and affects allergen labelling on pre-packaged food for presale, e.g. sandwiches made on the premises or in a factory, and put into a package to sell at any sandwich outlet.
National Allergy Week 2022 runs from 25th April so this initiative should hopefully help lots of much needed money for more research.
Any Co-op Free From products purchased by Nisa partners during the three-week period will generate a 10% donation to the Foundation.
You can read the full article here, “Nisa and Coop set to raise money for allergy research.”
Coop supports allergy research
Jonny Lambert, Co-op Brand Planning and Comms Manager (Wholesale) said: “Food allergies can have life-threatening consequences which is why we are raising funds for the Natasha Allergy Research Foundation who invest in research whilst raising awareness. When Nisa partners buy any Co-op Free From product during the three week period, we’ll donate 10% of sales so the more partners buy, the more we donate. More and more shoppers are turning to Free From as a sustainable, conscious choice and the Co-op range offers real value too.”
Head of Retail at Nisa, Victoria Lockie, said: “This is another brilliant opportunity for our independent partners to make a real difference, without it costing them a penny, and at the same time they are investing in an exciting growth category.”
Why not support even if you don’t have allergies?
I’d like to ask you all a huge favour, if you have a Coop near you, and even if you don’t have allergies, why not see what’s on offer? Remember this only applies to the Coop branded free from range and I think you’ll be surprised.
Make weekly savings with the new Coop app
And if you do shop at Coop, check out their new App. Every week you get to choose from two special offers on things you usually buy, including anything from 25p off fresh fruit to £2 off your weekly shop. This week my offers include 50p off Tyrells crisps and 50p off Coop fresh fruit.
Now let’s see how much money we can all raise for a good cause. Get shopping! Follow me on my social channels to find out what I’m buying!